Senior Search Specialist
- Job: 36392-BHIL
- Team: Marketing Communications
- Location: US-MA-Natick
- Salary Range: $96,500 - $149,600
- Date posted: 2025-10-17
Job Summary
As search evolves toward AI-powered engines and conversational interfaces, we’re seeking a strategic thinker to lead our transition from traditional SEO to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
As the Senior Search Strategist, you will define and execute the roadmap to optimize MathWorks’ digital presence for emerging search paradigms. You’ll collaborate across teams to ensure our content is discoverable, structured, and aligned with how users interact with generative and answer-based search platforms.
Responsibilities
- Lead the strategic transition from SEO to GEO/AEO, aligning with business goals and digital strategy.
- Monitor and evaluate trends in generative AI and answer engines (e.g., ChatGPT, Gemini, Perplexity, Google AIOs, Bing Copilot, voice assistants).
- Audit existing content and search strategies to identify optimization opportunities.
- Collaborate cross-functionally with content, product, and technical teams to structure and optimize content for AI-driven search.
- Define and implement best practices for structured data, entity optimization, and conversational content.
- Establish KPIs and measurement frameworks to track GEO/AEO performance and communicate impact to stakeholders.
- Champion and educate internal teams on GEO/AEO best practices strategies through training and documentation.
- Partner with analytics teams to monitor performance, surface insights and refine strategies.
- Engage with external vendors, platforms and industry groups to ensure MathWorks remains at the forefront of search innovation.
Minimum Qualifications
- A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
Additional Qualifications
- SEO experience required, GEO/AEO experience preferred
- Deep understanding of search engine algorithms, structured data, and AI’s role in search.
- Proven ability to lead cross-functional digital initiatives and deliver measurable results.
- Strong analytical skills and experience with web analytics and search performance tools.
- Excellent communication skills with the ability to influence stakeholders at all levels.
- Experience in B2B or technical content environments preferred.
Why MathWorks?
It's the chance to collaborate with bright, passionate people. It's the opportunity to accelerate the pace of discovery, innovation, and learning in engineering and science. And it’s a commitment to doing the right thing—for each individual, our customers, and the local community. We cultivate an enjoyable, participatory, and rational environment that champions individual growth, encourages initiative, values collaboration, shares success, and rewards excellence.
MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs more than 6,500 people in 16 countries, with headquarters in Natick, Massachusetts, USA. MathWorks is privately held and has been profitable every year since its founding in 1984.
YOU + MathWorks = Unlimited Possibilities
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