Apparently not (last update from 2019): https://mathworks.com/matlabcentral/answers/95730-how-can-i-use-the-rotate3d-tool-along-with-setting-the-camera-up-vector-in-matlab-7-9-r2009b?s_tid=answers_rc1-2_p2_MLT
The only way would be via the cameratoolbar, which I don't want to use.